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[卓越]赢之道:跨国公司高管谈改革开放(英文版)/朱灵

 赢之道:跨国公司高管谈改革开放(英文版)

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【本书作者】: Zhu Ling has been editor-in-chief ofChina Daily, the only national English-language newspaper in China, sinceOctober 2004.The articles featured in this bookwere written by some of the mostexperienced business journalists in thecountry. These reporters have beentracking China's spiralling economyfor years, writing on such topics asmultinational companies, real estate,the development of the Chinese stockmarket, government reforms, StatiC-owned enterprises, and the rapid riseof local private businesses as well asentrepreneurs.Many of their stories have alreadybeen carried by various newsagencies and wire services, helpingpeople around the world develop abetter understanding of China andhelping business executives formulatestrategies and plans to succeed in thewodd's most dynamic market.


【书籍简介】: Since China embraced the epic reform and opening-up policiesin 1978,foreign companies have flocked to this market with the greatest potential in the world.Some came to manufacture,either on their own or in the form of joint ventures with domestic enterprises:others came to sell their products,and,in some cases,helped create markets that did not exist before. Each of them has madea great contribution in one way or another to the country's economic growth.
Executives from some of the world's largest companies and international organizations were generous enough to share with us their fascinating stories of working and winning in China,which resulted in thisbook offering an exciting and informative reading experience.


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